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Beginner's Guide To Direct Mail.
Why use direct mail? Two good reasons. It's relatively cheap, AND it gets results. Here are some basics about direct mail that will help you promote your business on a small to medium-sized budget. read more>>

It's ALL About You!
How can you become a Superstar? What does it take to become the “go to” person for video in your community? How do you get your website noticed? What can a Chamber of Commerce do for you? How can you educate your customers? All of these questions … and more, answered here. read more>>

Find What Distinguishes You From Your Competitors
Finding the uniqueness of your product or service can be difficult if you don't know what questions to ask. Here are 35 questions that will provide you great insight in finding the answers. read more>>

The Insider's Guide To Client Types.
Here's an little-known secret about clients and the video marketplace that will help you sell more and make more money; one that will actually help you understand the basic psychology of today·s marketplace, and also give you a good reference for... read more>>

"Who Cares?"
Ask "Who Cares?" as you write your own brochures, your website, as you develop your business slogan and your letterhead. You'll reap the benefit of powerful focus on the BENEFITS your clients will reap when they work with you. read more>>

How to Obtain Permission To Use Copyrighted Music.
Determined to get a song licensed for one of your productions? Here's a step-by-step guide to follow. read more>>

How To Buy A Digital Still Camera.
Buying a digital camera, or any other type of camera, is as personal as buying a new suit of clothes. What your budget is, what your needs are and what your taste is, can be totally different then mine. What I find important... read more>>

"Boy, Do I Need Some Help With Sales!"
"I could use a salesperson - mainly for corporate work but for weddings as well. How to find them? Set them up on commission and don't pay if we don't get the job? How to find this person, how to write an agreement between the two parties?" read more>>

10 Cash Flow Rules You Can't Afford to Ignore.
Here are 10 rules to help you take control of your cash flow so you can create the business you have always dreamed of. read more>>

10 Ways For Entrepreneurs To Find More Time.
If you, like author Rachna Jain, are feeling a bit crunched by everything you want to do, here are some tips and strategies she's used to help things move along that you can adapt to get everything done. read more>>

19 Ways to Attract Higher Paying Clients.
If you want clients that can pay more and you currently aren't attracting them, here is a list of 19 barriers that might be interfering with accomplishing your goal. read more>>

Avoid Getting Ripped Off!
Attorney's Advice ...and it's free! Read this and make a copy for your files in case you need to refer to it someday. Maybe we should all take some of his advice! read more>>

It's a Matter of Light!
Great tips on lighting, filtering, particularly when shooting outdoors or working with on-camera talent. read more>>

Don't Give Away the Farm!
There is nothing wrong with bartering and making deals, but it shouldn't be your standard business practice. In this article, David James shows new business operators how to successfully avoid giving away the farm. read more>>

Grow Your Business By Adding "Income Streams."
You've got the equipment and the skills -or you're getting up to speed quickly. Once you've got the basics down, it's pretty easy to expand your business and add a second or third 'income stream' that uses your existing talents and equipments to build up your profits. read more>>

Guard Your Time And Increase Your Profits!
Sign industry professional and columnist Mark Roberts is a long-time producer of informational videos and books. Here, he shares some great advice for us about preparing for the future through "intelligent management of the here and now." read more>>

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